JOOOSBOXPromotional Pack and self-branded products / material
- to be sent out to all contacts within the industry (relevant practitioners, art directors, design agencies, relevant businesses and galleries when hoping to exhibit work)
Concept
- a play on the americanised word and product "juicebox"
- a fun concept for a promotional pack, getting my creative branding material out to agencies and making my mark whilst hopefully having a memorable impact on the recipient whilst acting as a high quality almost gift like item. Everyone likes receiving a gift in the posts - why should this be any different in its appeal?
Aims:
Should have a professional aesthetic, whilst conveying my interests as a practitioner
Should be a convenient way of "packaging" my products
Should be brand specific and yet versatile in terms of what the recipient can use it for (storage of personal items, stationary etc.) - The box itself becomes a product, therefore must look appealing
Should have clear links / work as part of a set - within my creative presence and other self-branded products
Final promotional pack - digital process
- Format, layout and mockups (external box design)
Final Box/Promo Pack:
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• Reminder of examples of contents thats could appear within the box itself ready for mailout.
Badges
Keyrings
creative CV
Covering letter / letter head
Business cards
Magnets
stencils
stickers
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Collection of my final mock ups and brand specific products - to go within my Jooosbox promo pack:
- Creative CV, within envelope addressed to the recipient
- 5 x business cards (for recipient and friends / company)
- Stickers
- Key ring
- magnets & badges (which are still usable as lino-cut stamps by the recipient should they wish to. If used - has the potential to showcase and promote who I am, by getting the recipient involved in representing my practice)
- selection of 3 "artwork" snapshots / postcards - showcasing some of my portfolio pieces on a smaller scale - little mementos for the recipient. (10 x 10 cropped snapshots, brand details on the back)
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| Creative CV (with covering letter) within envelope addressed to recipient |
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| Creative CV continued on reverse |
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| Business cards - Selection of 5/6 (3 white, 3 Grey) |
Sticker selection:
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| Selection of Stickers |
Key rings / Magnets / Badges / Stamps
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| Lino-Cut Magnets & Badges - can be used by recipient as stamps |
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| Example of print making with my promo magnets / badges |
Portfolio postcards selection
- snapshots of my creative work, brand / websites / contact details
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Evaluation
I feel i have thought about the promotion side to my self-branding in great depth and this shows in the range of products I would like to use as a mail out in order to promote myself and my practice.
I feel taking my branding one step further and creating my own "JOOOSBOX" promo-back helps to collate all my items into a nice and hopefully well received body of material, that a key recipient in the design industry would be happy to receive.
Ideas for the future:
As well as an idea of incorporating my brand identity into my proposed promotional packs for the aim of mailing out a collection of material to various agencies, art directors, companies and directors etc I have a few further ideas of where I can take this concept.
- Name of an exhibition / exhibit / collection / set of new work
- Name of my own personal studio / studio space, should I ever be successful enough in my endeavours as a creative
- Name of an interactive exhibit: People enter through a box - essentially stepping "outside of the box" -(a take on my ethos which appears on business cards and creative CV) - into another world filled with my creative endeavours on show.