Video - British Art Show 8

Studio Brief 2: "Life's a Pitch" Studio Session 2

Life's a Pitch  - Studio Session 2

Session Notes

01/02/2016 - Deadline for 10 minute "pitch" presenting business proposal/concept and blog up to date.

Business service?

Business product?

Keep in mind clients and customers

Business needs to be exciting and viable.

Business structure: What does what and when?

What does our business look like?

Where does our business sit in the current market?

What type of business are we?

***Pitch needs to be positive, simple and short/to the point***

Haiku

Structure: 5 Syllables

                 7 Syllables

                 5 Syllables

Given 10 minutes to come up with our haiku - this is a creative writing technique in order to come up with catchy phrase/slogan describing our business.

Chosen Haiku (by Tilly): A NEW MOVEMENT

                                         A CREATIVE COLLECTIVE

                                         A SPACE TO CREATE

Session Sheets

Listing what we (individually) like in general

Listing attributes and skills

What we  as a collective would like our business to be 

Business blueprint (inside)

Business blueprint (outside)

Creative/Educational van idea

Business Proposal/Idea

Our idea is an exciting one and one I genuinely wish we could set up which is really motivational. We came up with the idea of providing a creative environment which makes art and creativity accessible to everyone. We want to have a space with either hot desks or studio spaces for rent for up and coming creatives. The studio spaces will be affordable, especially for people who are fresh out of uni and who need a place to work. Another idea would be to have walls that are easy to take out, so that if you felt you needed a bigger space to rent it would be easy to give two spaces for a little extra money. 

A very large table would also be placed in the studio area in order for meetings or collaborative projects. Also a separate room for workshops would be in the space, which could be held by the people renting in order to fund their own practice.

Next to this, possible separated with a glass wall so that people can see the creativity being created behind the scenes, would be a really beautiful coffee shop, but not just any ordinary coffee shop. This  coffee shop would be filled with tables and chairs that are practical to work at as well as relax, on each table would be stacks of paper and pots of pens for anyone to be creative while they sip their delicious coffee. 

Its ideally going to be a great place for people to do their work and feel inspired in. 

In the coffee shop we would sell various products that are made in the studios and elsewhere, and we would also have a space to hold gigs and other similar events. Anything that gets people to the space and makes them realise who we are and what we do will be extra income. 

We will have a great outdoor space, a bit more of a place to kick back and relax, with swing ball to take your creative anger out on. A big wall for graffiti artists will also be in the outdoor area, as well as fire bits and of course, fairy lights for ambience!

If our business takes off, we would also like to invest in a van that drives around to youth clubs and schools and sets up fun and innovative workshops for children who perhaps don't get the opportunity to be creative. We want to make a difference with what we do. 

We want to be community driven. 

Moving Forward

After the studio session, our group agreed to meet that Friday to discuss our business proposal further, decide on a business name, competitors and customers etc.

I took it upon myself to think of possible names throughout the week, so that I could contribute to the blog group meet. Here is what I came up with:

Notes from the blog group meet

Who would our competitors be?

• Precious arts collective
• Monroe house
• Colours May Vary
• Our hand made collective
• Duke studios
• Sheaf St Cafeteria
• Every coffee shop in Leeds

What makes us different from other businesses/competitors?

• Affordable prices
• We stay open late, till midnight. (There is no where like this unless you're going to a bar, and a bar isn't really a good place to crack on with work)
• Accessable location
• Creative events and workshops
• Paper on every table making creativity welcome to all
• We help the community, we give opportunities to those who don't have many

Who would our customer base be?

• Creatives
• Professional artists/ free-lance
• Studnets in education
• People who drink coffee
• Graffiti artists
• Youth clubs
• Schools
• General public 

After meeting with the group, we all decided on a name from my endless lists.

Our business name:

THE PENPOT COLLECTIVE 

Thought Bubble Zine Brief: Process

The brief:

Original Sketches for the brief:

Photoshop clean up:






In design layout/mock-up:
Taking skills learnt from last year, I was able to create a booklet document in InDesign ready for digital printing

Thought Bubble Zine Brief

Final Zine - For Thought Bubble 

http://thoughtbubblefestival.com/

I had a lot of fun creating this zine, although became increasingly frustrated at myself for taking so long to come up wth a subject. The idea behind "pin n mix" is a collection of line based doodles, in an urban style that appeals to me and my practice directly. It will be interesting to see what kind of feedback it receives.

Studio Brief 2: "Life's a Pitch" Studio Session 1 & Study Task 3: Creative Industries - "Sectors and Services"

Studio Brief 2: "Life's a Pitch" Studio Session

Working both individually and collaboratively in my blog group - GROUP 6

Collaborations only work if you have something as an individual to bring to the table. Own exploration of my practice will run alongside this as a result.

What possible "jobs" can an illustrator have?

List of possible jobs an illustrator could have

10 Minute Studio Task - Come up with a brand/company name and job/project proposal:

Our group really liked the idea of being a creative collective, simply because all 5 of us are really individual and unique in terms of our creative style, approach and personalities. Despite the differences between us - we all have strong skill sets to bring to the plate and thought working as part of a collective aimed at multiple varieties of projects could work in our favour. After struggling for something in common - we decided to flip this, use the fact that we are all extremely different as a positive and the "common" element between us. The 10 minute time limit meant quick thinking and fast decision making which clearly was a struggle, but definitely broke the ice, motivated us and got us thinking collectively. 

Possible Company/Creative Collective name

Keeping this key factor of "difference" in mind, the Greek symbol for Delta came up because this is a sign used in mathematics (and other forms) for difference. Some wiki notes:

• , notation for "equality by definition"
• Δ, or difference operator
• In chemistry, Δ means "the change in".

The symbol is as drawn above and the name "Distinkt" was thought up quickly to still express this idea of individuality but also including the word "Ink" to keep on track with creativity and possibly give some idea to what the collective is about.

This is as far as our group got with the quick task and I am not sure the likelihood of us moving forward with what we have come up with. It will be good to meet with the group again and see what/if anyone has come up with anything further to get a good start on our proposal.

In studio notes:

Study Task 3: Creative Industries - "Sectors and Services"



5 chosen examples (from previous task), their contexts and the Sectors in which they fall under.

Example 1: David Sparshott for the Guardian Weekend magazine

Sector: 
- Tertiary/Quaternary Sector 
- Private sector
- Education, factual, health & social work
- Creative Industries - publishing, graphic design & crafts


Example 2: Lacy Kuhn - Beehive Honey Squares Cereal/Food Packaging

Sector:
- Tertiary/Quaternary sector 
- Private sector
- Creative Industries - graphic design & crafts, promotion and advertising
- Wholesale and retail trade

Example 3: Olly Moss - Star Wars poster set

Sector:
- Tertiary/Quaternary sector 
- Private sector
- Creative Industries - Crafts, Advertising, Film Industry, Graphic Design
- Wholesale and retail trade

Analysis:
These posters successfully advertises the films in question generating more profit. Due to the design aesthetics and "set" delivery, can be seen as "fan art" and collectable items in the culture surrounding Star Wars.

Example 4: Bernie Wrightson x Mary Shelley's "Frankenstein"

Sector: 
- Tertiary/Quaternary sector 
- Private sector
- Creative Industries - graphic design & crafts, educational, promotion/advertising
- Wholesale and retail trade
Analysis: This is an illustrated book by Graphic Novelist and comic book illustrator/writer Bernie Wrightson. The story itself by Mary Shelley has been brought to life by Wrightson's sympathetic and amazing illustrations and this book as a whole is an example of successful illustration. Both parties will never have met, despite this the imagery helps to compliment the text and visa versa, making this version of Shelley's story a cult classic and collectable item in retail - even more so than before. Could be seen as fan-art in a way.

Example 5: Mr Penfold x Supreme Being's "White Canvas Project"

Sector: 
- Tertiary/Quaternary sector 
- Private sector
- Creative Industries - graphic design & crafts, promotion, advertising, products
- Wholesale and retail trade
Analysis:
This jacket designed by Mr Penfold and Supreme Being is a fashion piece but one that appeals to collectors because of its nature. Mr Penfolds name is big in the creative industry, therefore collaborating with a big name in fashion has meant both parties have gained successful advertising and exposure through its sales in retail.