Life's a Pitch - Studio Session 2
Session Notes
01/02/2016 - Deadline for 10 minute "pitch" presenting business proposal/concept and blog up to date.
Business service?
Business product?
Keep in mind clients and customers
Business needs to be exciting and viable.
Business structure: What does what and when?
What does our business look like?
Where does our business sit in the current market?
What type of business are we?
***Pitch needs to be positive, simple and short/to the point***
Haiku
Structure: 5 Syllables
7 Syllables
5 Syllables
Given 10 minutes to come up with our haiku - this is a creative writing technique in order to come up with catchy phrase/slogan describing our business.
Chosen Haiku (by Tilly): A NEW MOVEMENT
A CREATIVE COLLECTIVE
A SPACE TO CREATE
Session Sheets
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| Listing what we (individually) like in general |
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| Listing attributes and skills |
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| What we as a collective would like our business to be |
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| Business blueprint (inside) |
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| Business blueprint (outside) |
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| Creative/Educational van idea |
Our idea is an exciting one and one I genuinely wish we could set up which is really motivational. We came up with the idea of providing a creative environment which makes art and creativity accessible to everyone. We want to have a space with either hot desks or studio spaces for rent for up and coming creatives. The studio spaces will be affordable, especially for people who are fresh out of uni and who need a place to work. Another idea would be to have walls that are easy to take out, so that if you felt you needed a bigger space to rent it would be easy to give two spaces for a little extra money.
A very large table would also be placed in the studio area in order for meetings or collaborative projects. Also a separate room for workshops would be in the space, which could be held by the people renting in order to fund their own practice.
Next to this, possible separated with a glass wall so that people can see the creativity being created behind the scenes, would be a really beautiful coffee shop, but not just any ordinary coffee shop. This coffee shop would be filled with tables and chairs that are practical to work at as well as relax, on each table would be stacks of paper and pots of pens for anyone to be creative while they sip their delicious coffee.
Its ideally going to be a great place for people to do their work and feel inspired in.
In the coffee shop we would sell various products that are made in the studios and elsewhere, and we would also have a space to hold gigs and other similar events. Anything that gets people to the space and makes them realise who we are and what we do will be extra income.
We will have a great outdoor space, a bit more of a place to kick back and relax, with swing ball to take your creative anger out on. A big wall for graffiti artists will also be in the outdoor area, as well as fire bits and of course, fairy lights for ambience!
If our business takes off, we would also like to invest in a van that drives around to youth clubs and schools and sets up fun and innovative workshops for children who perhaps don't get the opportunity to be creative. We want to make a difference with what we do.
We want to be community driven.
After the studio session, our group agreed to meet that Friday to discuss our business proposal further, decide on a business name, competitors and customers etc.
I took it upon myself to think of possible names throughout the week, so that I could contribute to the blog group meet. Here is what I came up with:
Notes from the blog group meet
Who would our competitors be?
- Precious arts collective
- Monroe house
- Colours May Vary
- Our hand made collective
- Duke studios
- Sheaf St Cafeteria
- Every coffee shop in Leeds
What makes us different from other businesses/competitors?
- Affordable prices
- We stay open late, till midnight. (There is no where like this unless you're going to a bar, and a bar isn't really a good place to crack on with work)
- Accessable location
- Creative events and workshops
- Paper on every table making creativity welcome to all
- We help the community, we give opportunities to those who don't have many
Who would our customer base be?
- Creatives
- Professional artists/ free-lance
- Studnets in education
- People who drink coffee
- Graffiti artists
- Youth clubs
- Schools
- General public
After meeting with the group, we all decided on a name from my endless lists.
Our business name:
THE PENPOT COLLECTIVE