Hand rendered type - play:
Best letter so far:
I feel these are the most successful so far. was trying to go for something a little more fluid, but everything just came out unreadable and because my brand name is already quite unusual - I wanted the letters to be easy to read whilst still encompassing a personal quality.
After having an absolute dire time with the letters, I moved on to searching for my logo. This has been floating around in my head for quite some time so luckily I kind of knew where I was wanting to go with it. Being a lover of nature as well as analogue/traditional print-making techniques (such as lino), earlier in the year `i took a snap shot of an inked up lino-cut stamp of one of my favourite and most interesting organisms: a mushroom.
There was just something about this image that really stood out to me. It was just meant to be a process shot for another module (OUIL503), however the shape of the mushroom and vibrance o the colour really caught my eye and thought that manipulating this in some way would work really well as my brand logo.
I tried to clean up the image and separate the stamp from the background but everything just became super fiddly. In the end I decided to just select the red colour, remove everything else and what I was left with was a lovely clean "lino-cut print" style symbol.
This on its own wasn't really enough for me. I am realising that within my own practice, I have never focused on one specialism and didn't want my logo to just reflect linocut as a process. This could confuse my audience and so I decided to make it a little more "me" and wacky.
I have been recently including a lot more photography in my practice, using images as a basis for further work. I like to capture textures, patterns and detailed shots of things I can use in creative work later on, therefore stumbled across one of my reference images of some bubbles.
The original bubble image:
The edited bubble image (for instagram at the time):
What I really like here is the spectrum of light passing through the wet medium and the amount of depth visible, something I am increasing trying to include in my won visual creative work, alongside colour theory. This image soon became the fill for my logo, as well as my full brand identity name / letter head / title.
Logo: Digital Play
The Finals:
I am actually pleasantly surprised by the sucess of this image considering I kind of feel I have pulled it out of nowhere. I feel it reflects the more diverse, unique and interesting side of my practice and i look forward to manipulating these brand images further whilst applying them throughout my creative presence and examples of visual identity for this module.
Colour: Further Play & Variety:
