When thinking about various way to gain attention and intrigue when promoting our collective business, we decided on a fun and creative way to advertise ourselves. Still images are one thing, but moving image has always proved to be a key and effective way to getting a business noticed. With this in mind, we decided to create a quick stop motion video with a fun and inviting tone of voice, keeping our business concept, name and logo in mind... LEMONS! Still photographs were taken of the subject and Sophie was able to put the sequence together in Adobe After Effects.
This stop motion video can be used in a variety of ways. It could appear, as we first intended, on our Kickstarter donation page, as well as on various social media sites to promote our business. It could also be played as a looping GIF, "meme" or banner/advert on sites which aren't necessarily our own, widening our business footprint and hopefully steering future custom our way.