Core business concept:
'Mellow Lemons' is a local community based creative collective offering a diverse and interactive environment for professionals, creatives and members of the community.
Core business values:
Inviting, friendly and a productive environment offering creativity and learning for all members of the community.
Core business goals:
To give back to the local community by bringing creativity to life and using this dynamic space as a social and creative 'hub'.
Core financial goals:
Non-profit but self-sustainable. Co-operative.
Corporate culture:
Friendly, inspiring, creative, face-to-face, non-intimidating, approachable culture.
Our global manifesto
Hello.
We are friendly, we are approachable and we are here to provide something new for the community.
We are a non-profit collective who provide a spare for all to learn, work and be creative.
We aim to promote and support the creative industry within local areas with the potential to expand nationally.
Research/session notes:
Business name - Penpot Collective?
- Mellow Lemons?
Non-profit organisation
-charity? Fundraising/investment?
Find a building for the business to be based. - How much will this cost?
Booze - licence for one off nights/ for specific events? Cost?
Membership
-Money in advance that can be put straight into the business.
-Film nights
-Exhibitions
-Private viewings
Members renting studio space/hot desks get discounted rate in cafe/shop/bar
Volunteer model
-volunteers come and help out at the variety of workshops on offer, studio days and cafe. Their help will be rewarded with a few days in studio space/hotdesks at a discounted price/free. Need CRB check if working with children. Need to be trusted etc.
Appeal to target market
-use language that is appropriate. "Tone of voice".
Trust our clientele and employees.
Manifesto
-Values/ethos
What do we want to get out of this?
-Do we want to be working professionals making use of our own offices/studio - whilst cafe/creative space/shop is open. Employees? rota between us 5 collective members?
'Life's a Pitch" - Group presentation/slide notes and layout ideas
SNASK
After being shown Snasks website in our PPP session, I found everything about this business and the way they portray themselves as extremely exciting. Each area of the website including their very punchy business manifesto uses a really unconventional mix of marketing "talk" and emotional "talk". As a business Snask come across as anti-conservative and anti corporate, appealing to a league audience and customer base.
They are well respected worldwide and are known for sticking to their guns and being just that little bit different - but in a good way!
Frank Lloyd Wright - Architect
Note to self regarding business ethos:
Be honest and treat customers like I would want to be treated. Social skills in terms if being friendly and approachable is key to keeping customers returning - people are people - not a target or money making scheme.