Dad turns kids drawings into reality.
Sometimes creativity isn't about the showcasing of skill but instead the strength of an initial idea.
Reminds me of the pieces by designer Gianluca Gimini that I came across earlier this year who turned bikes drawn from memory drawn by his friends - into reality. What a lovely idea!
A similar project by ikea who used kids drawings to create plush toys to be sold in stores and create funds for charity. I remember seeing these on a trip to Ikea last year and loving the personality and playfulness of the designs.
What I find intriguing is that these toys provide us with something different from the norm. The toys, aimed at children will have new appeal being designed by children also. The target market is bang on point just because of the nature of the toys-however the difference is that because of the design aspect and cleaver idea, these toys aren't just plush toys of animals for kids, they appeal to anyone. Hey I even wanted one! They seem more on par with "Felt Mistresses" cunning characters than your average cuddly animal toy - all thanks to the character and personality that comes through in the design.