Sarah Bates
Sarah Bates Design
good sites
smart blogger.com
link:
half a page of a really good image
makes you scroll down
image is engaging and we want to see more of whats going on in blog
type isn't huge text together - nicely spaced out. Called "chunking" - white space around text makes us think its easy and less time consuming to read.
Easy font to read
headings separate information - helps us scan the information and specify what part we want to read
links embedded in text where relevant
plan content, how your going to say it and how you are going to set your blog out
Note: "download The Rebels Manifesto" what is this?
news.microsoft.com
link:
lots of images - mini stories and might make you want to click to find out more. using visual information instead of text
in my blog i may use image instead of wanting to tell everything to someone straight away.
Tate.com
Link:
consider excerpts / snippets of information attached to an image clickable tile.
Yorkshire sculpture Park
link:
no blog just instagram account
this instagram site is different to website
when linking social media to blog or website - think about if it appropriate
differentiate between social and business platforms and what information is where and who it is aimed at / who can access / see it
Language and content needs to be appropriate
bad sites
Moma.org
Link:
looks messy
things don't look altogether
images aren't uniformed
look at sites now - what i like // don't like and utilise in my own blog
use high quality imagery
crop, levels, tidy aesthetic
think about how i'm presenting my work
key things in home page that makes visitors want to search further / find out more
links to social media - if professional
Use wordpress! - work hard for security and has good links / transfers to websites well
domain: my name
host: i.e wordpress
host will put .xxxx into my domain / link name.
paid domain names don't have this
plug in and widgets: extra bits added to the site: pages, search bar, links etc
Task: Make a blog
Name: esscaart
my domain name: esscaart.wordpress.com
(chose to use same name "essca" as my current instagram and creative professional name)
something to remember about domain names:
> "My Site" > themes "customise"
begin to configure the look
themes can be changed afterwards
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search engine optimisation
use key words
business pay to get on that first page
choose 6-8 key words and try and use a few of these in every post i make. google will then be more likely to direct people looking for me to my site
use key words on everything and everywhere - tag them everywhere. social media, websites, blogs, on work / at events....use hashtags / hashtags for new projects!
back - links: if a post doesn't make it onto my blog - post the content elsewhere and draw people into my blog
use max - 500 words a post. one or twice a week?